Project Scope
Camellia Rd's primary mission was to bring a better boba to the local San Diego community.
Camellia Rd Tea Bar is the flagship store for Camellia Rd, and it is a dedication to boba tea. Even our name, Camellia, plays tribute to the tea plant that classic tea comes from; Camellia sinensis. We’ve been called craft boba by locals, and we take pride in that description. The R-D stands for road. It's symbolic of the path we’ve chosen to take in caring for all things that make up a good cup of tea; caring about the ingredients, the preparation, and the people behind each cup of tea. And R-D also stands for the initials of the founders, Ricky and Darwin. It serves as a reminder of the profound cultural impact that boba tea has had on their lives, of how boba brings people together.
Project Details
I launched Camellia Rd Tea Bar was in the summer of 2017 with one co-founder. Our mission was to serve the San Diego community with the best boba tea possible and we grew the business from scratch to a thriving establishment loved by locals. Like most small business owners, I had many roles; I was general manager, the HR department, marketing coordinator, and above else, a barista. In these roles, I managed countless projects ranging in scope and size from an emergency kitchen cleanup to launching a full catering & events program.